December 2020 - Present
Senior Content Manager
-
Developed and executed customer storytelling initiatives, including crafting compelling case studies, blogs, and thought leadership content to elevate brand credibility.
-
Produced over 100 articles for the ZoomInfo Knowledge Center to educate customers and improve their experience with various ZoomInfo products.
-
Managed webinar content, including speaker scripts and event storylines, ensuring strategic messaging alignment.
-
Created high-converting marketing content, such as emails and ad copy, to support demand generation efforts.
-
Leveraged AI-powered content generation tools to streamline content creation, enhancing efficiency and output quality.
-
Collaborated with cross-functional teams to ensure cohesive storytelling across multiple channels.
-
Wrote and optimized long-form content, such as blogs, ebooks, and whitepapers, driving organic traffic and engagement.
-
Produced and managed content for NeverBounce, a ZoomInfo company.
-
Led content strategy and production for ZoomInfo Recruiter, focusing on SEO-focused blog content.
​​​
​ZoomInfo Blog
From Intent to Action: Winning More Dream Customers in 2025 ⟶
B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan ⟶
Transforming Sales with AI: Smarter Prospecting, Faster Conversions ⟶
6 Tech Strategies to Optimize Your Recruitment Funnel ⟶
Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know⟶​​​
​
​ZoomInfo Knowledge Center
How to Set Up Intent and Topic Clusters as an Admin with ZoomInfo ⟶
How to Set Up Target Accounts as an Admin with Copilot ⟶
How to Set Up Buying Groups on ZoomInfo Copilot ⟶
ZoomInfo Case Studies
Spekit: Amplifying Sales Efficiency with ZoomInfo ⟶
Xactly: ZoomInfo Data Improves Account Scores, Drives More Opportunities ⟶
​
ZoomInfo Webpages
​
NeverBounce Blog
Three High-Impact Benefits of Email Marketing⟶
The Ultimate Guide to Email List Management ⟶
​
​
​
​
​
January 2020 - September 2020
Content Marketing Specialist
-
Developed educational and thought leadership content, including ghostwriting for executives in top-tier publications such as NASDAQ and Forbes.
-
Launched an organic social media strategy, increasing audience engagement and boosting conversions by 30%.
-
SEO-optimized legacy content, improving key page rankings from position 53 to top 3 on Google search.
-
Built out content for new products like Yieldstreet IRA and Yieldstreet Prism Fund across blogs, resource centers, marketing landing pages, and FAQs.
-
Managed social media strategy, content creation, posting, and management.
-
Collaborated on cross-functional projects with teams across the company to fulfill content requirements.
-
Wrote content to educate investors on complex financial products, enhancing their understanding and engagement.
Educational Content (long form)
What is collateral? Definition, meaning, and example ⟶
What is the difference between retail and institutional investors?⟶
​
How to create wealth and invest outside the stock market⟶
The Lifecycle of a Yieldstreet Investment⟶
​
Landing pages
5 ideas on building wealth outside the stock market⟶
Discover the Yieldstreet IRA⟶
​
Webinars
Webinar Recording: Investing in the Face of Uncertainty⟶
Yieldstreet Prism Fund: A Deep Dive⟶
Thought Leadership content (ghostwritten, published on NASDAQ)
How to See Opportunity in Distressed Debt⟶
Social Media Channels
​
​
​
November 2017-August 2019
Content Manager
​
-
Designed and executed a unified brand storytelling approach across multiple platforms, integrating inbound marketing tactics with legacy sales techniques.
-
Managed content strategy for product and services pages, increasing conversion rates by 35%.
-
Led thought leadership and content marketing initiatives, including blog posts, whitepapers, videos, and paid media experiments.
-
Developed and executed content for digital brand positioning, enhancing brand visibility and engagement.
-
Implemented content strategies for inbound marketing, MQL generation, social media, retargeting, and SEO.
-
Conducted research, copywriting, and content creation for websites, blogs, marketing videos, ad copies, sales collateral, e-books, whitepapers, case studies, infographics, and email marketing.
-
Supervised QA for MVP, micro copy/UX writing, app logic and flow, system communications, and email marketing based on data segmentation.
-
Managed social media strategy and content marketing strategy, utilizing digital channel attribution modeling and marketing optimization for omni-channel marketing.
​
May 2017
Master of Science, Media Management
Presented a solution to create an additional revenue stream through programmatic advertising for SmartWork Media to their CEO, professors as well as fellow students.
2014 - 2015
Head of Content
-
Led the content team in crafting user persona-focused copy for various marketing and product communication channels.
-
Developed and implemented content strategy and social media strategy to enhance brand visibility and engagement.
-
Managed content creation and distribution, including website content, blogs, ad copy, infographics, social posts, PR materials, user guides, client testimonials, videos, and thought leadership pieces.
-
Collaborated with design and engineering teams to make data-driven decisions, improving app performance.
-
Improved user onboarding and engagement, resulting in a 15% increase in daily active users.
-
Managed the day-to-day running of the Taskworld blog, significantly improving its performance and reach.
-
Worked with external freelancers and contractors, maintaining strong communication and relationships.
2011 - 2013
Content Factory Editorial Assistant
-
Assisted in developing and executing Prism's content strategy, ensuring alignment with business goals and brand voice.
-
Supported the creation and management of diverse content types, including blog posts, newsletters, social media updates, and product descriptions.
-
Enhanced user engagement by contributing to compelling narratives and storytelling techniques that resonate with target audiences.
-
Worked closely with cross-functional teams to maintain consistent messaging across all marketing channels.
-
Optimized content for SEO, contributing to improved search engine rankings and increased organic traffic.
-
Analyzed content performance metrics to support strategy refinement and drive continuous improvement.
-
Engaged with community feedback to help tailor content that meets user needs and preferences.
2009-2010
Arts and Culture Reporter
Writing features about events on the Bangkok arts and culture scene.
2007-2008
Writer, Editor
Writing features about the travel and food scene in Thailand.
2007-2008
Writing features and restaurant reviews for the Bangkok food and travel scene in Xpressions and Where Magazines.