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Experience

Content Manager- Compunnel Staffing 

New York City (November 2017- Present)

  • Web Writing

  • Marketing Strategy

  • Digital Strategy 

  • Content Strategy

  • Marketing Automation

  • Knowledge Center and Thought Leadership Content Writing

  • Content Development

  • Manage Projects with Remote Design Teams 

  • Web Mockup Creation 

  • Business Writing 

  • Technology Writing 

Marketing Analyst (Contractor)- MRP Advisers LLC

New York City (June 2017- Present)

  • Creating marketing materials to aid executive partners in informing and winning clients in the programmatic advertising industry.

  • Prospecting clients via phone and email marketing.

  • Receiving training in Salesforce and Appnexus suites.

Social Media Manager- SmartWork Media

New York (August 2016-May 2017)

  • Managing the Facebook, Instagram and Twitter accounts for INVISION, INSTORE and PETS+ Magazines

  • Growing social media following across all platforms by at least 15% resulting in increased user engagement with the audience, creating an improved client offering.

  • Publishing sponsored and native content to social media pages. 

Research Assistant - The New School 

New York (January 2016 - May 2016)

  • Recorded the interviews of 15 professors who played critical roles in the Faculty Senate's history and then transcribed these interviews to provide the raw copy to create an institutional oral  history of the New School's Faculty Senate.

Head of Content- Taskworld

Bangkok, Thailand (April 2014 - July 2015)

  • Leading the content team in generating user persona-focused copy for the Taskworld app on both the web and mobile platforms, in-app communications via intercom, marketing website, email marketing, social media channels, user manual, blog, videos, and all other user communications.

  • Establishing content processes and running copy iterations to maximize user conversion based on user data and behaviour.

  • A/B testing content and subject lines for the Taskworld email marketing strategy.

  • Work closely with the User Engagement team to improve the onboarding process flow and improve user retention for the app resulting in a 15% increase in daily active users.

  • Contiuously improving the Taskworld blog content strategy and design, taking readership from 26 visitors a month to a consistent readership of over 2000 within a year.

  • Managing two freelance technical writers for the Taskworld blog.

  • Hiring, training and evaluating members of the Content team.

  • Working closely with Research, Design and Engineering teams to support innovation and improvement of app features.

  • Creating thought-leadership and branded content for PR purposes to increase brand visibility at an international level by providing content for websites such as TechCrunch, Entrepreneur.com, and Business Insider.

  • Prospecting and presenting user testimonials to gain feedback on how users feel about the app.

Editorial Assistant- Content Factory, Prism, JWT, WPP

Bangkok, Thailand (March 2011- May 2013)

  • Writing and publishing informational stories and press releases on www.media.ford.com for both internal and press communications.

  • Generating two daily comprehensive media reports to aid in the decision-making processes for top-level Ford APA executives.

  • Producing a factory-level print newsletter called SHARP for distribution to workers at the Ford South Africa on a monthly basis.

  • Writing scripts for in-house promotional videos and assisting in their production.

Freelance Copywriter- Dlook Pty Ltd

Sydney, Australia (November 2010-February 2011)

  • Writing SEO copy for local online fashion businesses based on client briefs.

Arts and Culture Reporter- The Nation Newspaper

Bangkok, Thailand (February 2009 - June 2009)

  • Writing features about events on the Bangkok arts and culture scene.

Journalist/Intern- Lifestyle+Travel Magazine

Bangkok, Thailand (2008-2009)

  • Writing features about the travel and food scene in Thailand.

Journalist/Intern- Where Magazine

Bangkok, Thailand (July 2006- October 2007)

  • Writing features and restaurant reviews for the Bangkok food and travel scene in Xpressions and Where Magazines.

Education

Master of Science in Media Management- 
The New School for Public Engagement

New York City (August 2015- May 2017)

Courses: Management Capstone, Media Ethics, Media Economics, Media Management and Leadership, Media Design, Media Theory, Digital Editing, Creative Screenwriting, Programmatic Media and Marketing, Writing & Directing from script to screen, Big Data and the Media, Competitive Strategies and Brand Management

Master of Arts in Media Practice-
The University of Sydney

Sydney, Australia (February 2010 - January 2011)

Courses: News Writing, Literary Journalism: History and Theory, Broadcast Journalism, Dealing with the Media, Exploring Digital Cultures, International Media Practice

Bachelor of Business Administration in International Business-
Mahidol University International College

Bangkok, Thailand (September 2005- January 2010)

Courses: Strategic Management, Fundamental Accounting, Principles Marketing, Microeconomics, Macroeconomics, International Entrepreneurship and Venture Management, Computers in Management, International Business Management, Creative Writing, Film Analysis, World History

Skills

Areas of Expertise 

  • Marketing and Promotions

  • Microsoft Suite

  • Content Strategy

  • Google Analytics

  • UX Copywriting 

  • SEO

  • SEM

  • Data-driven Decision Making

  • Branding Strategy

  • Content Management Systems

  • PR Kit Creation

  • Social Media Marketing 

Languages 

  • English (Native)

  • Hindi (Native)

  • Marathi (Native)

  • Thai (Fluent)

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